Shared development
Managers and employees plan goals, topics, and next steps together.
About riteful
riteful is a brand of machma.ai Software FlexCo. Our team combines leadership experience, product development, technology, and work and organizational psychology.
Our vision
Why we do it
We have all seen first-hand how important good leadership is—and how difficult it is to lead teams effectively without the right data and support.
Managers often take on many roles at once—from leading projects and supporting sales to solving urgent problems. We want to help them make effective leadership a natural, time-efficient part of their everyday work.
As a team, we combine leadership experience, product development, technology, and behavioral science to solve exactly this problem.
How we work
Managers and employees plan goals, topics, and next steps together.
Private notes stay private. HR sees that conversations take place, not their content.
AI supports preparation and summaries; decisions remain with people.
Team

Chief Executive Officer
14+ years of leadership experience with teams across Europe, the US, and China.
LinkedIn
Chief Technology Officer
10+ years in software engineering and architecture with a focus on analytics and privacy.

Chief Science Officer
Researcher in work and organizational psychology focused on mental health and sustainable work.

Chief Product Officer
8 years of product and engineering experience in startup and enterprise environments.
LinkedInPrograms and partners
machma.ai Software FlexCo operates riteful and is supported by programs in the technology and startup ecosystem.

machma.ai Software FlexCo is supported by the academic startup center Science Park Graz GmbH and funded as part of the AplusB Scale-up Program.
machma.ai Software FlexCo is a member of NVIDIA Inception.
© 2025 NVIDIA, the NVIDIA logo, and NVIDIA Inception are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.
In 30 minutes, we will look at your one-on-one and employee-conversation processes.